by Christina Anderson | May 27, 2022 | Marketing Automation
A life hack is a tip or a trick that is meant to help you execute a routine task more easily and efficiently. What routine marketing automation tasks are you doing that are either taking up too much time, or not getting the results that you want? To help fellow...
by Christina Anderson | May 3, 2022 | Attribution
The most basic form of campaign attribution is a first touch model, capturing a prospect’s lead source, or where they first started their journey when they interacted with one of your marketing campaigns. It answers the question, which channels are my leads coming...
by Christina Anderson | Apr 28, 2022 | Announcements
Pardot Life Hacks, also known as the Pardot Life Hacks User Group is a virtual community focusing on supporting marketers in their daily roles that use the Marketing Cloud Account Engagement (Pardot) platform. It has since been rebranded to Marketing Life Hacks as an...
by Christina Anderson | Apr 12, 2022 | Attribution, Campaign Hierarchy
During our Salesforce office hours, a question that always comes up is, what best practice recommendations do you have for building a campaign hierarchy? Why? Because a solid campaign structure is one of the foundational elements that needs to be in place to attain...
by Christina Anderson | Mar 30, 2022 | Lead Flow
What will slow down your funnel, cause leads to fall through the cracks, and provide a disjointed buyer experience to prospects? The absence of a defined marketing to sales lead handoff process. Studies show that if sales is able to respond to a lead within five...
