by Fatima Puri | Aug 24, 2022 | Revenue Operations
Most leads will not buy from you instantly, which makes sales lead follow-up a crucial component of the sales process. In fact, 60 percent of customers say no four times before they say yes to a sales pitch, but a whopping 48 percent of sales representatives never...
by Christina Anderson | Aug 23, 2022 | Lead Flow
When a lead has reached its Marketing Qualified Lead (MQL) threshold or has raised their hand saying that they want to talk to sales, what happens next is critical. Your lead routing process needs to be optimized to get the right leads in front of the right people at...
by Christina Anderson | Aug 12, 2022 | Lead Flow
A streamlined lead flow process is critical for a fast and efficient funnel that gets your team in front of the right leads at the right time at scale to drive more revenue. However, lead flow involves marketing and sales alignment, lead qualification, routing, and...
by Christina Anderson | Aug 2, 2022 | Lead Qualification
Your lead qualification process is a line of defense, your acting gatekeeper to your sales team. Your sales team’s time is very valuable and when spent on the wrong leads, that means that they are spending less time with the right leads that have a higher likelihood...
by Christina Anderson | Aug 1, 2022 | Lead Qualification
Getting the right leads sent over to sales at the right time is critical to the success of winning a prospect’s business. The right lead refers to a prospect’s level of fit for your business, but the right time refers to their current stage of intent, the actions they...
by Christina Anderson | Jul 22, 2022 | Lifecycle Stages
Do you know the average length of time it takes for a prospect to progress through your funnel and become a customer? Do you know what the rate of conversion is from Prospect to Marketing Qualified Lead, to Sales Accepted Lead, and finally all the way to Customer? In...
by Christina Anderson | May 27, 2022 | Marketing Automation
A life hack is a tip or a trick that is meant to help you execute a routine task more easily and efficiently. What routine marketing automation tasks are you doing that are either taking up too much time, or not getting the results that you want? To help fellow...
by Christina Anderson | May 3, 2022 | Attribution
The most basic form of campaign attribution is a first touch model, capturing a prospect’s lead source, or where they first started their journey when they interacted with one of your marketing campaigns. It answers the question, which channels are my leads coming...
by Christina Anderson | Apr 28, 2022 | Announcements
Pardot Life Hacks, also known as the Pardot Life Hacks User Group is a virtual community focusing on supporting marketers in their daily roles that use the Marketing Cloud Account Engagement (Pardot) platform. It has since been rebranded to Marketing Life Hacks as an...
by Christina Anderson | Apr 12, 2022 | Attribution, Campaign Hierarchy
During our Salesforce office hours, a question that always comes up is, what best practice recommendations do you have for building a campaign hierarchy? Why? Because a solid campaign structure is one of the foundational elements that needs to be in place to attain...
