by Christina Anderson | Mar 30, 2022 | Lead Flow
What will slow down your funnel, cause leads to fall through the cracks, and provide a disjointed buyer experience to prospects? The absence of a defined marketing to sales lead handoff process. Studies show that if sales is able to respond to a lead within five...
by Christina Anderson | Mar 30, 2022 | Forecasting
Having access to accurate forecasting data is critical for any sales leader to be able to plan for future growth, coach the sales team, and set quota attainment goals. However, accurate sales forecasting data can be difficult to obtain. According to the 2021 State...
by Christina Anderson | Mar 29, 2022 | Lead Qualification
Marketing is frustrated with sales when leads are not followed up on. While sales is pointing the finger at marketing saying that “the leads are weak.” The problem? The two have not aligned to define their lead qualification process. In HubSpot’s Not Another State of...
by Christina Anderson | Mar 24, 2022 | Revenue Operations
On Demand Fireside Chat: What is Revenue Operations? Revenue operations has been on the rise for the last few years. In a SiriusDecisions study, there was an 81% increase in title changes on Linked that included “revenue”. The same study shared that 46% of companies...
by Christina Anderson | Mar 22, 2022 | Lifecycle Stages
The Three Phases to Lifecycle Stage Tracking Optimization How long does it take for a lead to get to closed won? Out of how many prospects enter the funnel, how many become Marketing Qualified Leads (MQL’s)? How many turn into meetings and then pipeline? What is the...
by Christina Anderson | Mar 22, 2022 | Attribution
This article references attribution concepts and insights sourced from The Ultimate Guide for Campaign Attribution. It is imperative for GTM leaders to have some form of campaign attribution set up to understand which initiatives are driving results for the business....
by Christina Anderson | Mar 22, 2022 | Attribution
This article references attribution concepts and insights sourced from The Ultimate Guide for Campaign Attribution. Accomplishing attribution means empowering GTM teams with the insight to understand what is working and what is not. However, there are multiple...
by Craig Jordan | Jan 21, 2016 | Demand Generation, System Development
As marketers we all know the ubiquity of Google Analytics, especially for SMBs and startups. In fact, 63% of the Fortune 500 now use the platform. Put simply, it’s everywhere (including this blog). For as great as Google Analytics is at telling you about your traffic,...
