by Christina Anderson | May 3, 2022 | Attribution
The most basic form of campaign attribution is a first touch model, capturing a prospect’s lead source, or where they first started their journey when they interacted with one of your marketing campaigns. It answers the question, which channels are my leads coming...
by Christina Anderson | Apr 12, 2022 | Attribution, Campaign Hierarchy
During our Salesforce office hours, a question that always comes up is, what best practice recommendations do you have for building a campaign hierarchy? Why? Because a solid campaign structure is one of the foundational elements that needs to be in place to attain...
by Christina Anderson | Mar 22, 2022 | Attribution
This article references attribution concepts and insights sourced from The Ultimate Guide for Campaign Attribution. It is imperative for GTM leaders to have some form of campaign attribution set up to understand which initiatives are driving results for the business....
by Christina Anderson | Mar 22, 2022 | Attribution
This article references attribution concepts and insights sourced from The Ultimate Guide for Campaign Attribution. Accomplishing attribution means empowering GTM teams with the insight to understand what is working and what is not. However, there are multiple...
