by Christina Anderson | Aug 23, 2022 | Lead Flow
When a lead has reached its Marketing Qualified Lead (MQL) threshold or has raised their hand saying that they want to talk to sales, what happens next is critical. Your lead routing process needs to be optimized to get the right leads in front of the right people at...
by Christina Anderson | Aug 12, 2022 | Lead Flow
A streamlined lead flow process is critical for a fast and efficient funnel that gets your team in front of the right leads at the right time at scale to drive more revenue. However, lead flow involves marketing and sales alignment, lead qualification, routing, and...
by Christina Anderson | Mar 30, 2022 | Lead Flow
What will slow down your funnel, cause leads to fall through the cracks, and provide a disjointed buyer experience to prospects? The absence of a defined marketing to sales lead handoff process. Studies show that if sales is able to respond to a lead within five...
