by Christina Anderson | Aug 2, 2022 | Lead Qualification
Your lead qualification process is a line of defense, your acting gatekeeper to your sales team. Your sales team’s time is very valuable and when spent on the wrong leads, that means that they are spending less time with the right leads that have a higher likelihood...
by Christina Anderson | Aug 1, 2022 | Lead Qualification
Getting the right leads sent over to sales at the right time is critical to the success of winning a prospect’s business. The right lead refers to a prospect’s level of fit for your business, but the right time refers to their current stage of intent, the actions they...
by Christina Anderson | Mar 29, 2022 | Lead Qualification
Marketing is frustrated with sales when leads are not followed up on. While sales is pointing the finger at marketing saying that “the leads are weak.” The problem? The two have not aligned to define their lead qualification process. In HubSpot’s Not Another State of...
