Finally, Achieve Full Funnel Campaign Attribution
Gain insight into campaign performance throughout the entire customer journey and understand what is working and what is not for smarter marketing spend decision making.
Gain Insight Into Campaign Performance
Mark Mashaw, VP of Marketing & Growth at Campus shares the result of working with SaaScend on attribution to gain access to full funnel campaign data.
Experience the Attribution Impact
Every marketing leader aspires to understand the campaigns that are driving revenue for the business, but the climb to get there is difficult. Make the journey with the right gear and ascend farther faster.
Make Smarter Marketing Budget Investments
Compare campaign ROI and understand which ones drive leads through the funnel at the fastest rate for the lowest cost.
Track the Entire Customer Journey
Identify your top performing channels that drive the most leads and be able to attribute each touch point for their every interaction.
Visualize Funnel Conversion
Discover the campaigns that are advancing leads through the funnel as they convert into meetings, pipeline, and revenue.
The SaaScend Attribution Difference
Attribution is the number one challenge for modern marketers, so we developed a resource to help solve this. Finally, be able to understand what is working and what is not. Have the ability to view campaign data and visualize its impact on the funnel.
Native Salesforce
Attribution is natively built on the Salesforce platform and is completely customizable to your business.
Attribution Model Lenses
Choose among six different attribution models and visualize campaign influence through different lenses.
Funnel Conversion
Understand conversion rates and the velocity at which campaigns are progressing leads through the funnel.
Integrates with any MAP
HubSpot, MC Account Engagement, or Marketo, attribution integrates with all marketing automation tools.
Campaign Automation
Have the foundational campaign structure for multi-touch attribution reporting.
Visualize by Campaign Type
Easily filter among campaign types to understand the initiatives that are driving results for the business.
Resources
Understand the Strategy Behind the Product
Receive best practices on attribution models, campaign hierarchy structure, source tracking, and the metrics that every dashboard should have.
We have far greater insight into how our campaigns are influencing opportunities and closed won deals. The solution was very well thought out.
—Zion Spencer, Marketing Analytics Manager
