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Campaign automation

The campaign structure that makes attribution work

Establish a standardized campaign architecture designed for optimal attribution reporting and team efficiency — built natively on Salesforce.

The impact

Structured campaigns, without the manual work

Marketing teams need structured campaigns to measure impact — but building them by hand is slow and inconsistent. The right automation lets teams do more with cleaner data.

Campaign architecture for better reporting

Campaigns are structured automatically to support accurate attribution analysis — reporting you can trust.

Save time with automation

Build complete campaign hierarchies in seconds with standardized naming, member statuses, and attributable links.

Clean campaign data

Remove reporting inaccuracies with consistent, automatic naming conventions and member statuses.

Capabilities

Everything you need to attribute correctly

One tool for the hierarchies, statuses, and links that make campaign reporting reliable.

Entire campaign hierarchies

Create Salesforce campaign structures in seconds across multiple promotional channels.

Attributable links

Automatic UTM-parameter links for each channel enable accurate first-touch tracking.

Standardized nomenclature

A consistent naming structure simplifies asset discovery and report filtering.

All-in-one

One platform combining hierarchies, member statuses, and attributable links.

Native Salesforce

Built on the Salesforce platform with full customization options.

Multi-MAP integration

Compatible with HubSpot, MC Account Engagement, and Marketo.

We have far greater insight into how campaigns influence opportunities and closed won deals.
Z Zion Spencer Marketing Analytics Manager

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